Exclusive UAE Premiere of Hidden Sound, from 9-12 November 2022, at the Downtown Design in Dubai.
The upcoming edition of Dubai Design Week’s commercial highlight event, Downtown Design 2022 in Dubai - the Middle East’s leading design fair - will be its most elevated experience to date, reflecting Dubai’s ever-growing economy and its incredibly strong influence on the success of the region’s burgeoning design industry.
HIDDEN has the incredible honour to be part of KASA Cosentino, a bold installation that alludes to the need for responsible design, created by architectural surfaces leader Cosentino and the global multi-disciplinary design firm RSP Architects.
Every day from November 9th - 12th 2022, we’ll wait for you in the KASA Cosentino at Downtown Design (Booth A07), to capture your first Hidden Sound moment. Become part of the HIDDEN Dubai experience at #myfirsthiddensound
DOWNTOWN DESIGN 2022 OPENING HOURS
Wednesday 9 November 12:00 - 14:00 (Press Preview)
14:00 - 18:00 (VIP Preview)
Thursday 10 November 12:00 - 20:00 (All Visitors)
Friday 11 November 12:00 - 20:00 (All Visitors)
Saturday 12 November 12:00 - 18:00 (All Visitors)
About KASA Cosentino
Drawing from the Spanish root word “casa” meaning house, the unmissable installation located close to the fair entrance, stands out for its domical roof structure that takes the shape of a giant balance scale supported on a central arched portal. Embedded in this symbolic structure is the narrative to maintain a balancing act between the need to create beautiful, dynamic spaces and the strive for sustainable solutions that sow the seeds for a better tomorrow. Opening up about the inspiration behind the design, Stephanie Brown, Senior Interior Designer at RSP Architects said, “Cosentino's Sustainable Revolution for the manufacturing of their products is an inspiration in itself. The stand design is inspired by a balance scale supported by a central arched tunnel which serves as a passageway. On either side of the tunnel are two large domes supported by an angled beam symbolizing Cosentino's efforts in developing carbon neutral products foreseeing a future where the scale is at level.”
Envisioned as an extension of Cosentino City Dubai, KASA comprises of a lounge space for architecture and design conversations and a show kitchen to host casual catch-ups over coffee. Colourful sheer curtains in staggering levels and heights add an element of play and create fluid spaces that toggle between public and private. Clad in Cosentino’s latest collection of sustainable and carbon neutral surfaces featuring exciting colours and textures from Silestone® Sunlit Days and Dekton® Onirika and Kraftizen, the installation focuses on “creating an interactive guest experience while showcasing a vast array of material application techniques and create an action/reaction sense of discovery.”
Design and experience aside, KASA Cosentino is an exceptional example of the spirit of collaboration. Brought to life with the support of several global and regional brands including Miele, Baituti Home, SoMA Lighting, Sanderson and Hidayath Group, with the addition of the Swiss HIDDEN SOUND for a unique 360 degree sound experience, the installation is one-of-a-kind explains Miriam Llano, Regional Marketing Manager (MEATI) Cosentino Middle East, “Dubai Design Week is a celebration of design, innovation, originality and most of all, collaborations – what we thrive on the most at Cosentino. KASA is a home we have built together with so many great companies coming on board in the spirit of co-operation, collaboration and building together - these are the only enduring values we have as humankind. We are greater than ever when we create together.”
Visit KASA Cosentino at Downtown Design (Booth A07)
Explore, linger, immerse and engage in conversations on architecture, design and sustainability with these events and more:
Friday, 11th November, 1pm – 1.30pm Café Cosentino – Downtown Design Special Edition
Cosentino’s popular Instagram chat show hosted by Regional Marketing Manager, Miriam Llano comes Live to Downtown Design. In this special edition, Miriam will have a heart-to-heart chat with award-winning Founder and Creative Director of Roar, Pallavi Dean to uncover her inspirations, successes, failures, work philosophy and life learnings.
Friday, 11th November, 4pm – 6pm Changing the World from the Kitchen [#CTWFTK]
In #CTWFTK, Cosentino invites changemakers in the A+D community to be part of the brand’s global social media campaign to talk about sustainability ideas and actions.
KASA Cosentino Collaborators
Lighting Partner: SoMA
Fabric Partner: Sanderson
Building Materials (Stainless Steel) Partner: Hidayath Group
Kitchen Appliance Partner: Miele
Furniture Partner: Baituti Home
Sound Partner: Hidden Sound