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ZÜRICH FRIDAY MARCH 24th 2023 / PAAARTTTTTYYYYYY Celebrating the Hidden Sound x Bar Basso Negroni Sbagliato 55th Anniversary Edition The first HIDDEN DISCO of 2023 takes place at the VN RESIDENCY in Zürich, Lessingstrasse 15, celebrating 55 years of the Negroni Sbagliato at Bar Basso, on Friday, March 24th, from 21:00 to 2:00. RSVP essential, limited number of guests, first to come first to serve! The world famous Negroni Sbagliato was invented in 1967, exactly 55 years ago, at the equally iconic Milanese Bar Basso, the epicenter of the international design crowd at the annual Salone del Mobile. Hidden Sound teamed up with Maurizo Stocchetto, Bar Basso’s legendary owner, to drop an anniversary edition of only 55 HIDDEN ECO sets, signed by the grande maestro of Negroni Sbagliato himself, featuring an exclusive print of Bar Basso’s iconic red neon letters street signage on our speakers’ fronts. Get your own limited edition collectors item today. To celebrate this cultural mark and collaboration in Zürich, Maurizio Stocchetto will be stirring in person - what else - Negroni Sbagliato - where else - at the VN RESIDENCY, listening to an exclusive DJ set by - whom else - Rebekah Abdeen.

Neues aus der Schweiz: schon gehört? Danke NZZ Z Magazine and Kim Dang!

Exklusive Deutschlandpremiere von Hidden Sound, am 13. Januar 2023, auf der DLD 2023-Konferenz in München unter dem diesjährigen Motto „BEYOND NOW“. Am Freitag, 13. Januar, um 16:00 Uhr, beschäftigen sich Vesna und Jovan Jelovac im Haus der Kommunikation im Werksviertel nahe dem Ostbahnhof mit dem Thema „Designed by Sound: Hearing is Believing“. DLD (Digital – Life – Design) hat sich zu Europas führender Innovationskonferenz für Visionäre aus aller Welt entwickelt. Die Co-Vorsitzenden Steffi Czerny und Yossi Vardi haben eine interdisziplinäre und international vernetzte Plattform für Menschen geschaffen, die die Welt im digitalen Zeitalter verändern möchten. Die jährliche Hauptkonferenz in München jedes Jahr im Januar, kurz vor der World Economic in Davos, ist international dafür bekannt, die Besten und Klügsten der digitalen Welt anzuziehen.

Es ist nur normal, dass der erste Verkaufsort von HIDDEN SOUND in unserer Heimatstadt Zürich’s Design-Ikone selbst ist: teo jakob! Rechtzeitig zum intelligenten Weihnachtsshopping kommen die innovativsten neuen Sound Systeme der Schweiz, die HIDDEN ECO und EVO, in teo jakob’s edle Vitrinen. Als unser Dankeschön, warten die HIDDEN SOUND Founder persönlich in teo jakob’s Mühle Tiefenbrunnen auf HiFi Liebhaber, mit einem ebenso avantgarden Natur-Weieswein und Orangewein zum anstossen - am Samstag den 3., 10. und 17. Dezember von 13 - 16h. Hearing is Believing! Adresse Teo Jakob AG Mühle Tiefenbrunnen Seefeldstrasse 231 8008 Zürich Tel: +41 44 421 18 18 Fax: +41 44 422 25 27 zuerich@teojakob.ch Öffnungszeiten Montag – Freitag 10.00 – 18.30 Uhr oder nach Vereinbarung Samstag 10.00 – 17.00 Uhr oder nach Vereinbarung 24. Dezember 2022 offen, 10.00 – 17.00 Uhr 31. Dezember 2022 bis 2. Januar 2023 geschlossen

Exclusive UAE Premiere of Hidden Sound, from 9-12 November 2022, at the Downtown Design in Dubai. The upcoming edition of Dubai Design Week’s commercial highlight event, Downtown Design 2022 in Dubai - the Middle East’s leading design fair - will be its most elevated experience to date, reflecting Dubai’s ever-growing economy and its incredibly strong influence on the success of the region’s burgeoning design industry. HIDDEN has the incredible honour to be part of KASA Cosentino, a bold installation that alludes to the need for responsible design, created by architectural surfaces leader Cosentino and the global multi-disciplinary design firm RSP Architects. Every day from November 9th - 12th 2022, we’ll wait for you in the KASA Cosentino at Downtown Design (Booth A07), to capture your first Hidden Sound moment. Become part of the HIDDEN Dubai experience at #myfirsthiddensound DOWNTOWN DESIGN 2022 OPENING HOURS Wednesday 9 November 12:00 - 14:00 (Press Preview) 14:00 - 18:00 (VIP Preview) Thursday 10 November 12:00 - 20:00 (All Visitors) Friday 11 November 12:00 - 20:00 (All Visitors) Saturday 12 November 12:00 - 18:00 (All Visitors) About KASA Cosentino Drawing from the Spanish root word “casa” meaning house, the unmissable installation located close to the fair entrance, stands out for its domical roof structure that takes the shape of a giant balance scale supported on a central arched portal. Embedded in this symbolic structure is the narrative to maintain a balancing act between the need to create beautiful, dynamic spaces and the strive for sustainable solutions that sow the seeds for a better tomorrow. Opening up about the inspiration behind the design, Stephanie Brown, Senior Interior Designer at RSP Architects said, “Cosentino's Sustainable Revolution for the manufacturing of their products is an inspiration in itself. The stand design is inspired by a balance scale supported by a central arched tunnel which serves as a passageway. On either side of the tunnel are two large domes supported by an angled beam symbolizing Cosentino's efforts in developing carbon neutral products foreseeing a future where the scale is at level.” Envisioned as an extension of Cosentino City Dubai, KASA comprises of a lounge space for architecture and design conversations and a show kitchen to host casual catch-ups over coffee. Colourful sheer curtains in staggering levels and heights add an element of play and create fluid spaces that toggle between public and private. Clad in Cosentino’s latest collection of sustainable and carbon neutral surfaces featuring exciting colours and textures from Silestone® Sunlit Days and Dekton® Onirika and Kraftizen, the installation focuses on “creating an interactive guest experience while showcasing a vast array of material application techniques and create an action/reaction sense of discovery.” Design and experience aside, KASA Cosentino is an exceptional example of the spirit of collaboration. Brought to life with the support of several global and regional brands including Miele, Baituti Home, SoMA Lighting, Sanderson and Hidayath Group, with the addition of the Swiss HIDDEN SOUND for a unique 360 degree sound experience, the installation is one-of-a-kind explains Miriam Llano, Regional Marketing Manager (MEATI) Cosentino Middle East, “Dubai Design Week is a celebration of design, innovation, originality and most of all, collaborations – what we thrive on the most at Cosentino. KASA is a home we have built together with so many great companies coming on board in the spirit of co-operation, collaboration and building together - these are the only enduring values we have as humankind. We are greater than ever when we create together.” Visit KASA Cosentino at Downtown Design (Booth A07) Explore, linger, immerse and engage in conversations on architecture, design and sustainability with these events and more: Friday, 11th November, 1pm – 1.30pm Café Cosentino – Downtown Design Special Edition Cosentino’s popular Instagram chat show hosted by Regional Marketing Manager, Miriam Llano comes Live to Downtown Design. In this special edition, Miriam will have a heart-to-heart chat with award-winning Founder and Creative Director of Roar, Pallavi Dean to uncover her inspirations, successes, failures, work philosophy and life learnings. Friday, 11th November, 4pm – 6pm Changing the World from the Kitchen [#CTWFTK] In #CTWFTK, Cosentino invites changemakers in the A+D community to be part of the brand’s global social media campaign to talk about sustainability ideas and actions. --- KASA Cosentino Collaborators Lighting Partner: SoMA Fabric Partner: Sanderson Building Materials (Stainless Steel) Partner: Hidayath Group Kitchen Appliance Partner: Miele Furniture Partner: Baituti Home Sound Partner: Hidden Sound

Perfektes Paar :) Danke enki magazine !

The Co-Founders of Hidden Sound, Vesna and Jovan Jelovac, will be guest starring this week at the Gal Gaon Gallery in Tel Aviv, Israel. Alongside Gal Gaon, the eponymous designer and curator of Tel Aviv’s tastes, they will explore how HIDDEN SOUND’s own Bauhaus factor reacts to this cool Bauhaus city. While HIDDEN SOUND continues its world sonic design tour in Tel Aviv, after Milan, Amsterdam, Dusseldorf, Zurich, London and Istanbul, and just before exhibiting at the Design Weeks in Dubai and Miami, Gal Gaon will kindly host our exclusive Israel listening sessions on Friday and Saturday Nov 04/05 2022. Gal Gaon Gallery 44 Montefiore st. Tel Aviv, Israel T: 00972.3.6850666 Vernissage: Thursday 03 November 20:00 - 22:00 Listening Sessions: Friday 04 Nov 11:00 - 15:00 Saturday 05 Nov 17:00 - 20:00 Become part of the HIDDEN SOUND Tel Aviv experience at #myfirsthiddensound www.galgaoncollection.com Gal Gaon Gallery is a pioneering home of art and design, that commissions and produces luxury items created exclusively for the collection by leading Israeli artists and designers.

Hidden Sound got exclusive coverage in leading global design and lifestyle media, on July 16 2022 in designboom.com "Super thin speakers ‘hidden sound’ produce hifi audio for a 360-degree sound experience" "When Igor Radojević, Vesna Jelovac, and Jovan Jelovac thought of curating a sound experience, the idea of creating HiFi-producing speaker design came to mind. They spent five years materializing the concept, driven by experience, research, and attention to the materials used for both the speakers’ sound and built. During Milan Design Week 2022, the trio and their team introduced Hidden Sound, a series of thin speakers that aims to reinvent Hi-Fi sound for audiophiles. Designed by sound forms the philosophy of the team, and it guided their direction to unveiling two devices, Hidden EVO and Hidden ECO. " Read more

After five years of development, the paradigm shifting HIDDEN SOUND range, produced by Brand New World in Zürich, will be launched at this year’s Fuorisalone in Milano. HIDDEN recognised the need for a digital sound system that could deliver unsurpassed performance combined with minimal visual intrusion, based on the innovative DML technology. HIDDEN’s mission is to make Swiss audiophile sound of tomorrow affordable to everyone today, by means of revolutionary technology and design. HIDDEN is reinventing HiFi sound with the world’s thinnest, revolutionary audiophile speakers. Creating absolutely no listening fatigue, with the depth of emotion of high-fidelity. My First Hidden Sound Hidden makes no ad campaigns. But we make amazing sound. So we love to capture the first moment when music lovers hear HIDDEN’s sound. Become part of the HIDDEN Milano experience at #myfirsthiddensound. Welcome to Moroso, Via Pontaccio 8, Brera, Milano. HIDDEN has the incredible honour to be part of Studio Urquiola’s installation “More than Reels”. Every day from 15:00 - 18:00, June 6 - 12 2022, we’ll wait for you in the Moroso Showroom in Brera, to capture your first Hidden Sound moment. Become part of the HIDDEN Milano experience at #myfirsthiddensound Press Invitation: Press Preview with Aperitivo at Bar Basso, via Plinio 39, Milano on Monday, June 6th 2022, 18:00h HIDDEN EVO’s are available for hearing during regular opening hours from June 3 - 13 2022, also at Bar Basso, Via Plinio 39, Milano. Designed By Sound Both HIDDEN EVO’s and ECO’s are Swiss quality, hand-crafted sound systems made from sustainable materials, changing the laws of physics. An only 4mm thin first layer of sustainable balsa wood, harvested from reforested plantations, uses sophisticated micro vibrations to generate digital sound, covered by an uniquely engineered second layer of 4mm thin acoustic foam. Held in minimalistic 8mm thin frames with an incorporated tabletop / bookshelf stand, created from machined, hard coat anodized, recycled aluminum. The speakers can be accompanied by accessories including floor-, wall- and ceiling-stands, with integrated cable management. Through their pared-back aesthetic and material palette, HIDDEN speakers celebrate the timeless, essentialist design ethos of Bauhaus icons. Featuring extremely scaled-down proportions that are intended to make the sound system fit more comfortably in contemporary living spaces. The family of two speakers ranges in size of a smartphone from the small HIDDEN ECO’s, which weigh around 100 grams, and the HIDDEN EVO’s, which weigh around 200 grams, resembling in size and appearance an A4 piece of paper. Each set features its respective system driver with the HIDDEN CUBE, differing in size and power output, with bass cones oriented either frontally or upwards, responding to variable room volumes and sizes, as well as musical preferences, informed by choices between classical music or hip hop, for example. Lean Looks, Big Sound HIDDEN creates sound the way Nikola Tesla described it best: “If you wish to understand the universe, think of energy, frequency and vibration.” HIDDEN features ground-breaking intelligibility and crystal clarity of sound, thanks to the award winning DML Technology. While HIDDEN’s aesthetic is meant to be quiet, its sound is not. The HIDDEN speakers produce highly intelligible, pristine 360-degree sound, as omnidirectional as the six-inch bass woofers, with low frequencies sent out through the top of the HIDDEN Cube. HIDDEN speakers produce truly omnidirectional sound across a full frequency range, featuring a high homogeneity of the sound field. Connected by cables between the cube and the speakers, the HIDDEN sets also feature the latest Bluetooth wireless technology to enable multi-room functionality, sets pairing and wireless streaming, played with one click via Bluetooth from your Smartphone, CD player, mixer or TV, TV, and even from your classic stereo record player with a DAC. Users will soon be able to tailor equalisation levels and other settings using a HIDDEN app. HIDDEN SOUND encapsulates the perfect combination of minimalist form and next generation acoustic technology tuned to perfection and built to last. Informed by legends of design, such as Dieter Rams, who famously stated that constant design innovation is less important than focusing on the development of simple products that are made to last, challenging the mode of overconsumption. This is specifically underlined with HIDDEN SOUND’s price accessibility, with the ECO’s starting from EUR 1000 net for a set, and the EVO’s from EUR 1750 net. Signifying a total democratization of high-end sound, thanks to its paradigm shifting technology and production process, enabling unprecedented affordability of HiFi. www.hiddensound.ch Company Info: HIDDEN SOUND is designed and produced in Switzerland, by Brand New World AG, Lessingstrasse 15, 8008 Zürich. Engineered by Igor Radojević Designed by Mirko Messner - Lead Product Designer, Igor Radojević – Lead Sound and System Designer, Jovan Jelovac – Lead Art Director Communication by Vesna Jelovac Branding, Digital and Graphic Design: Jovan Jelovac – Lead Branding and Narrative, Vesna Jelovac – Lead Digital and Strategy, Milan Dragić and Biljana Bilaković – Lead Communication and Identity Design, Dragiša Čubranović – Lead 3D and Graphic Design, Desanka Belančić – Lead Copy Photo by Vladimir Miladinović Founded in Zürich, Switzerland, by Igor Radojević, Vesna Jelovac and Jovan Jelovac, designed by sound.

Hiddens offizielle Pressevorschau fand am wohl beliebtesten Design-Ort der Welt statt – der legendären Bar Basso –, wo eine Vollzeitinstallation von zwei Hidden Sound-Sets zu sehen ist.

Ultradünne Hidden Sound-Lautsprecher, inspiriert vom „essentialistischen Designethos des Bauhauses“ Hidden Sound erhielt exklusive Berichterstattung in führenden globalen Design- und Lifestyle-Medien, mit der ersten Veröffentlichung am 8. Juni 2022 auf dezeen.com Das Schweizer Design- und Markenberatungsunternehmen Brand New World hat Hidden Sound auf den Markt gebracht, einen flachen Lautsprecher, der seiner Meinung nach der dünnste der Welt ist. Als Gegenstück zu kastenförmigen herkömmlichen Lautsprechern konzipiert, erzeugen die rechteckigen Lautsprecher den Klang über ein ultradünnes Sandwich aus Schaumstoff und Balsaholz anstelle eines sperrigen Treibers. Hidden Sound, das diese Woche auf der Mailänder Designwoche vorgestellt wurde, umfasst zwei Bluetooth-Lautsprecher, die an einen Subwoofer mit integriertem Verstärker angeschlossen werden. Mehr lesen

Eine Pflichtveranstaltung für Sound-Enthusiasten. Besuchen Sie uns im Moroso Showroom und in der Bar Basso während des Milan Fuorisalone. Revolutionäre Heim -Stereoanlage: Die totale Neuerfindung von HiFi – gestaltet mit den dünnsten und leichtesten Lautsprechern der Welt, angetrieben von einem eleganten Subwoofer mit integriertem DSP Verstärker. Bahnbrechende 360-Grad-Verständlichkeit und kristallklarer Klang, dank innovativer DML- und DSP-Technologien. Wir machen keine Werbekampagnen. Aber wir machen einen tollen Klang. Wir lieben es den ersten Moment festzuhalten, wenn Musikliebhaber HIDDEN’s Klang hören. Werden Sie Teil des HIDDEN SOUND Milan Fuorisalone-Erlebnisses bei #myfirsthiddensound HIDDEN hat die unglaubliche Ehre, Teil der Installation „More than Reels“ von Studio Urquiola zu sein. Vom 5. bis 12. Juni 2022 erwarten wir Sie täglich von 15:00 bis 18:00 Uhr im wunderschönen Moroso Showroom in Brera, um Ihren ersten Hidden Sound-Moment festzuhalten. Willkommen in Moroso, Via Pontaccio 8, Brera, Mailand! Handgefertigtes Schweizer Qualitäts-Soundsystem aus nachhaltigen Materialien, das die Gesetze der Physik verändert. Absolut ermüdungsfreies Hören mit der Gefühlstiefe von High-Fidelity. Gegründet in Zürich, Schweiz, von Igor Radojević, Vesna Jelovac und Jovan Jelovac, gestaltet durch Klang. HIDDEN EVOs können während der regulären Öffnungszeiten in der Bar Basso, Via Plinio 39, Mailand, angehört werden.